![]() Ultimately, the misuse of alt text can harm the accessibility of online content and have serious consequences for visually impaired individuals who rely on the feature to understand the content of an image. ![]() This trend continues to gain momentum on social media, with some users defending the movement as harmless and humorous. Īfter companies like McDonald’s and Redbull were found using alt text inappropriately, Eyewear company Specsavers released a statement condemning the trend. Most notably, brands on Twitter using alt text to hide easter eggs, additional information, and jokes have incited backlash from users who rely on alt text. ![]() Recent trends, however, have shown how alt text can be misused. Alt text, or alternative text, describes an image or video that conveys its content to people with visual impairments. ![]() The misuse of AltText has become a hot topic recently as some brands are being called out for misusing the feature. ![]()
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